Saturday, July 13, 2013

Viral Video

Date: 13/07/13

Viral Video goes viral

A viral video is the one that becomes popular through the process of internet sharing. The internet sharing happens usually when one shares video sharing websites, social media and email.

http://mashable.com/category/viral-video/

Viral videos can be also classified on the basis of humorous content and TV comedy sketches. Even some eyewitness events captured on camera have also gone viral on new media in the later stages. An article ‘CHART: Brand Videos Hit Their Viral Peak On Day Two After Launch’ by Cooper Smith explains the influencing power of viral videos. The link is mentioned below:

http://www.businessinsider.com/brand-videos-hit-viral-peak-on-day-two-2013-7

He says that traditional broadcasting medium like TV is no more the only medium to watch a video. There is something called internet which is a part of new media which is more effective to spread viral video. In the age of internet anyone create a content which can be accessed by anyone around the globe at any point of time. The factor of time and space is independent in new media. We also can find that video shares are on the peak after couple of days since their launch date. The source of the study is Unruly Media’s “Science of Sharing White Paper, 2013” Top 200 branded videos between Jan-Dec 2012. According to the same source of data, 10% of shares occur on day 2 which is termed as the viral peak. 25% of the shares occur within the first 3 days. These shares mostly happen on social networking websites like Facebook, Twitter and more.

One of the recent examples of a viral video is ‘Gangnam Style’ by PSY. There are some stats related to this video which is very interesting.
  • ·         971,518,818 views worldwide
  • ·         3,842,030 comments
  • ·         5,951,951 likes
  • ·         414,811 dislikes

In Indian context the first viral videos were Alisha Chinoy’s ‘Made in India’ song and Daler Mahendi’s videos.

Recently when we tried to find the development in viral video section, we found ‘Blurred Lines’ by Robin Thicke ft. T.I. Pharrell has got the maximum shares in the last 7 days. It got 650,044 shares followed by ‘Naughty Boy’ by La La La ft. Sam Smith which has got 644,769 shares in last 7 days. The song which is in the 3rd position in terms of maximum sharing within the last 7 days is ‘Let Her Go’ by Passenger.

http://viralvideochart.unrulymedia.com/all

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