Date: 13/07/13
Viral
Video goes viral
A viral video is the one that becomes popular
through the process of internet sharing. The internet sharing happens usually
when one shares video sharing websites, social media and email.
http://mashable.com/category/viral-video/
Viral videos can be also classified on the basis of humorous
content and TV comedy sketches. Even some eyewitness events captured on camera
have also gone viral on new media in the later stages. An article ‘CHART: Brand
Videos Hit Their Viral Peak On Day Two After Launch’ by Cooper Smith explains
the influencing power of viral videos. The link is mentioned below:
http://www.businessinsider.com/brand-videos-hit-viral-peak-on-day-two-2013-7
He says that traditional broadcasting medium like TV
is no more the only medium to watch a video. There is something called internet
which is a part of new media which is more effective to spread viral video. In
the age of internet anyone create a content which can be accessed by anyone
around the globe at any point of time. The factor of time and space is
independent in new media. We also can find that video shares are on the peak after
couple of days since their launch date. The source of the study is Unruly Media’s
“Science of Sharing White Paper, 2013” Top 200 branded videos between Jan-Dec
2012. According to the same source of data, 10% of shares occur on day 2 which
is termed as the viral peak. 25% of
the shares occur within the first 3 days. These shares mostly happen on social
networking websites like Facebook, Twitter and more.
One of the recent examples of a viral video is ‘Gangnam
Style’ by PSY. There are some stats related to this video which is very
interesting.
- · 971,518,818 views worldwide
- · 3,842,030 comments
- · 5,951,951 likes
- · 414,811 dislikes
In Indian context the first viral videos were Alisha
Chinoy’s ‘Made in India’ song and Daler Mahendi’s videos.
Recently when we tried to find the development in
viral video section, we found ‘Blurred Lines’ by Robin Thicke ft. T.I. Pharrell
has got the maximum shares in the last 7 days. It got 650,044 shares followed
by ‘Naughty Boy’ by La La La ft. Sam Smith which has got 644,769 shares in last
7 days. The song which is in the 3rd position in terms of maximum
sharing within the last 7 days is ‘Let Her Go’ by Passenger.
http://viralvideochart.unrulymedia.com/all
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