10 things we know to be true
Primary Source: http://www.google.co.in/about/company/philosophy/ and other websites.
Secondary Source: Class Notes
1. Focus on the user and all else will follow.
Secondary Source: Class Notes
1. Focus on the user and all else will follow.
Since the advent of Google, it has always been focused on providing the best user experience. Google's homepage is simple and it loads instantly. The advertising in Google page is relevant to the information being searched by a specific user and it doesn't distract the user. The best way to learn how Google search works is by following the steps mentioned below:
The concept of using the tab 'I'm feeling lucky'.
http://en.wikipedia.org/wiki/Google_Search
- Google's homepage has a button called "I'm feeling lucky". When an user types in a search, e.g. Christ University and then clicks on the button called "I'm feeling lucky", it will take the user to the first search result, here in case it would be the home page of Christ University.
- The tab "I'm feeling lucky" was introduced to get the perfect match for a specific search sidestepping the other search results.
- However, with the introduction of Google Instant it is not possible to use the "I'm feeling lucky" button properly until and unless the Google Instant function is switched off by going to Google Settings.
- Google Instant vs. I'm feeling lucky - If the Google Instant is activated, then the user will get more search results as it is a search enhancement that shows results as one types. Whereas, through "I'm feeling lucky" the user will be taken directly to the first search result, bypassing the search engine results page.
2. It’s best to do one thing really, really well.
Google search engine is best in the world because it has the world's largest research groups focused exclusively on solving search problems. Their constant attempt to improve the search technology has enriched the users with a new level of experience which is awesome! Over a period of time the Google engineers has worked extensively to develop various functions associated with the 'Search' criteria which has helped in bringing out the best results through the search engine.
Other than the search engine, there are many other applications which Google has launched over the last one decade which changed the information industry. An user doesn't need either a dictionary or a translator or a book to gain his/her knowledge, rather he/she can easily gratify the needs by exploring through Google Dictionary, Google Translator, Google Scholar and more.
To give a best user experience, Google has always concentrated on the placement of advertisements which most of the times affect the user and deviates the minds of the user. Google home page doesn't have any advertisement which helps the user to concentrate on his/her search.
3. Fast is better than slow.
Google's philosophies and thought processes has always been out of the box. It is one of those rare websites on internet which says their goal is to have leave people their website as quick as possible.
As an user's time is valuable, Google puts all its focus on that criteria by making it sure that one's search on the web is found right away! The technology behind the super fast engine is simple as Google promises that through cutting off bits and bytes from their homepage and by improving the efficiency of their server has improved their average response time of a search result to fraction of a second. The experience of an user while accessing a Google homepage is always great as it works fast irrespective of any type of internet connection.
4. Democracy on the web works.
Google search engine works on the ideology of value of content on other websites. Google's technology assess the importance of every web page using more than 200 signals and a variety of techniques. One of the best and popular techniques which they use is called as Page Rank algorithm, which a patent algorithm named after Larry Page, one of the co-founders of Google.
This Page Rank algorithm assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of measuring its relative importance within the set (source: Wikipedia.org).
Democracy on the web is more justified when one can find that Google is also very active in open source software development. The open source software development is one platform where many programmers across the globe gets an opportunity to bring innovation through their collective efforts in programming.
5. You don't need to be at your desk to need an answer.
The present world is pretty much mobile, people can access any source of information from any place across the globe. Google's constant efforts in bringing technological innovations has offered new solutions for mobile services. These newer mobile services help people to access multiple tasks at a given moment. These new services range from checking email to watch videos, access different web application based software, access Google search engine in different ways and formats and more. The mobile operating system Android is one of the leading mobile phone operating systems which has given the user a different experience of accessing internet, which gives more choices, openness and newer experiences.
6. You can make money without doing evil.
Google is one of the leading search engine providers on internet, it is a business and to run a business one always needs revenue. However, there are two ways to earn a revenue, one way is either by following the path of evil by doing something unethical and the other ways is by following the paths of ethics. Google has always been the front-runner of earning its revenues through following the path of ethics.
Google earns it's revenues from offering search technology to companies. It has also another way generating money and that is through advertisement displayed on their website.
AdWords and AdSense
http://www.google.com/adwords/how-it-works/target-your-ads.html?clickid=awtest_control&__utma=173272373.133310759.1378024674.1378024674.1378024674.1&__utmb=173272373.12.9.1378024833590&__utmc=173272373&__utmx=-&__utmz=173272373.1378024674.1.1.utmcsr=%28direct%29|utmccn=%28direct%29|utmcmd=%28none%29&__utmv=-&__utmk=111517124
The advertisers across the globe use AdWords to promote their products and many publishers take the help of AdSense programs to deliver ads relevant to their sites. Google AdWords works on the below mentioned concept:
When people search the web, they tend to use specific phrases like "yoga stdio in springfield," rather than general ones like "yoga". So, Google AdWords suggests the advertisers to be specific while using the keywords and also to make the ads meant for targeting an interested group of people.
Below is a screenshot of how Google AdWords work:
Google AdSense gives suggestions to the advertisers how and where they can place their advertisements on the web to gratify the needs of reaching the ads to the maximum number of online users.
7. There’s always more information out there.
Google and the engineers working there always has the tendency to get information that is not accessible to the users easily. Google does it by either integrating new databases into search or by adding the abilities to search news archives, patents, journals, images and books. These all Google can do by acquisitions.
http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
Some of the major acquisitions done by Google till date are as follows:
There are many other important acquisitions done by Google which can be found in the webpage: http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
8. The need for information crosses all borders.
Although Google was founded in California, however at present Google's reach is vast and it accesses information across the globe, having offices in more than 60 countries, maintaining more than 180 domains and availability of the interface in more than 130 languages. This helps the people in finding their search results in their own preferred languages and helps in advanced accessibility through the Google search. Google's translation tools help the people to discover various languages which they are not accustomed to either read or write or speak.
http://en.wikipedia.org/wiki/List_of_Google_domains
For example various Google domains across the globe are:
India - www.google.co.in
United Kingdom - www.google.uk
France - www.google.fr
Germany - www.google.de
Italy - www.google.it
and many more....
9. You can be serious without a suit.
Google believe in the belief that work should be challenging and that challenge should be fun. The belief of having a right working culture to endorse creativity is one of the major aspects of Google's ideologies. It stresses on the team achievement and pride which is based on individual accomplishment and glory. Their idea of having a meeting or following dress codes are very informal in nature. Google has given its employees the liberty to conduct a meeting in gym or to come to the office wearing tshirts and boxers keeping in mind the comfort factor. It believes in creative work and creativity can come out in any form where the employee is feeling comfortable about himself and the surrounding environment.
10. Great just isn't good enough.
The various exemplary philosophies and ideologies which Google believes in followed by trying to imply them is what keeps Google in a different league. The belief of being great at something in the starting point rather than being at the ending point pushes the Google employees to come out with their best creativity which helps the organization to fulfil the dreams of achieving success through innovation.
For example, when one of the Google employees found that the search worked well for properly spelled words, he started to wonder about the way of handling typos. This lead him to create another innovative application known as spell checker.
Google's problem is to find out our answer which we are trying to find out on the web. It gives the user the assurance that the problem is more of Google's problem rather than the user's one.
Google's philosophies and thought processes has always been out of the box. It is one of those rare websites on internet which says their goal is to have leave people their website as quick as possible.
As an user's time is valuable, Google puts all its focus on that criteria by making it sure that one's search on the web is found right away! The technology behind the super fast engine is simple as Google promises that through cutting off bits and bytes from their homepage and by improving the efficiency of their server has improved their average response time of a search result to fraction of a second. The experience of an user while accessing a Google homepage is always great as it works fast irrespective of any type of internet connection.
4. Democracy on the web works.
Google search engine works on the ideology of value of content on other websites. Google's technology assess the importance of every web page using more than 200 signals and a variety of techniques. One of the best and popular techniques which they use is called as Page Rank algorithm, which a patent algorithm named after Larry Page, one of the co-founders of Google.
This Page Rank algorithm assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of measuring its relative importance within the set (source: Wikipedia.org).
Democracy on the web is more justified when one can find that Google is also very active in open source software development. The open source software development is one platform where many programmers across the globe gets an opportunity to bring innovation through their collective efforts in programming.
5. You don't need to be at your desk to need an answer.
The present world is pretty much mobile, people can access any source of information from any place across the globe. Google's constant efforts in bringing technological innovations has offered new solutions for mobile services. These newer mobile services help people to access multiple tasks at a given moment. These new services range from checking email to watch videos, access different web application based software, access Google search engine in different ways and formats and more. The mobile operating system Android is one of the leading mobile phone operating systems which has given the user a different experience of accessing internet, which gives more choices, openness and newer experiences.
6. You can make money without doing evil.
Google is one of the leading search engine providers on internet, it is a business and to run a business one always needs revenue. However, there are two ways to earn a revenue, one way is either by following the path of evil by doing something unethical and the other ways is by following the paths of ethics. Google has always been the front-runner of earning its revenues through following the path of ethics.
Google earns it's revenues from offering search technology to companies. It has also another way generating money and that is through advertisement displayed on their website.
AdWords and AdSense
http://www.google.com/adwords/how-it-works/target-your-ads.html?clickid=awtest_control&__utma=173272373.133310759.1378024674.1378024674.1378024674.1&__utmb=173272373.12.9.1378024833590&__utmc=173272373&__utmx=-&__utmz=173272373.1378024674.1.1.utmcsr=%28direct%29|utmccn=%28direct%29|utmcmd=%28none%29&__utmv=-&__utmk=111517124
The advertisers across the globe use AdWords to promote their products and many publishers take the help of AdSense programs to deliver ads relevant to their sites. Google AdWords works on the below mentioned concept:
When people search the web, they tend to use specific phrases like "yoga stdio in springfield," rather than general ones like "yoga". So, Google AdWords suggests the advertisers to be specific while using the keywords and also to make the ads meant for targeting an interested group of people.
Below is a screenshot of how Google AdWords work:
Google AdSense gives suggestions to the advertisers how and where they can place their advertisements on the web to gratify the needs of reaching the ads to the maximum number of online users.
7. There’s always more information out there.
Google and the engineers working there always has the tendency to get information that is not accessible to the users easily. Google does it by either integrating new databases into search or by adding the abilities to search news archives, patents, journals, images and books. These all Google can do by acquisitions.
http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
Some of the major acquisitions done by Google till date are as follows:
Acquisition Date
|
Company
|
Business
|
Country
|
Price
|
Used or Integrated with
|
February
2003
|
Pyra Labs
|
Weblog Software
|
USA
|
Blogger
|
|
April
2003
|
Applied Semantics
|
Online Advertising
|
USA
|
$102,000,000
|
AdSense, AdWords
|
July
7, 2005
|
Current Communications Group
|
Broadband Internet Access
|
USA
|
$100,000,000
|
Internet Backbone
|
August
17, 2005
|
Android
|
Mobile Software
|
USA
|
$50,000,000
|
Android
|
October
9, 2006
|
YouTube
|
Video Sharing
|
USA
|
$1,650,000,000
|
YouTube
|
There are many other important acquisitions done by Google which can be found in the webpage: http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
8. The need for information crosses all borders.
Although Google was founded in California, however at present Google's reach is vast and it accesses information across the globe, having offices in more than 60 countries, maintaining more than 180 domains and availability of the interface in more than 130 languages. This helps the people in finding their search results in their own preferred languages and helps in advanced accessibility through the Google search. Google's translation tools help the people to discover various languages which they are not accustomed to either read or write or speak.
http://en.wikipedia.org/wiki/List_of_Google_domains
For example various Google domains across the globe are:
India - www.google.co.in
United Kingdom - www.google.uk
France - www.google.fr
Germany - www.google.de
Italy - www.google.it
and many more....
9. You can be serious without a suit.
Google believe in the belief that work should be challenging and that challenge should be fun. The belief of having a right working culture to endorse creativity is one of the major aspects of Google's ideologies. It stresses on the team achievement and pride which is based on individual accomplishment and glory. Their idea of having a meeting or following dress codes are very informal in nature. Google has given its employees the liberty to conduct a meeting in gym or to come to the office wearing tshirts and boxers keeping in mind the comfort factor. It believes in creative work and creativity can come out in any form where the employee is feeling comfortable about himself and the surrounding environment.
10. Great just isn't good enough.
The various exemplary philosophies and ideologies which Google believes in followed by trying to imply them is what keeps Google in a different league. The belief of being great at something in the starting point rather than being at the ending point pushes the Google employees to come out with their best creativity which helps the organization to fulfil the dreams of achieving success through innovation.
For example, when one of the Google employees found that the search worked well for properly spelled words, he started to wonder about the way of handling typos. This lead him to create another innovative application known as spell checker.
Google's problem is to find out our answer which we are trying to find out on the web. It gives the user the assurance that the problem is more of Google's problem rather than the user's one.
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